Below are several good topics on how to get your website promoted and listed with search engines.
Relevant Content
The most important thing you can do to help promote your website's popularity is to provide content that is useful and interesting to visitors. If you have expertise regarding your industry, sharing it with the world in the form of white papers or articles is a good way to make your site more useful to visitors.
Link trades
Search engines can't find your website if there are no links to it.
Some search engines, most notably Google, consider the number of links from other sites to yours as a factor in determining search result relevancy. Asking your distributors, suppliers, partners, and other contacts to link to your site is one way of increasing your "link popularity".
"Freshness"
Adding new and updated content can turn one-time visitors into regular visitors.
E-mail signature
The simple step of adding your clickable website address to your email signature can entice curious recipients of your messages to visit your site. This is just one more way of providing an "on-ramp" to your website -- the more the better!
Offline channels
Your website address should most certainly be on your business cards, corporate stationary, and all your print advertising. Website marketing should be an integrated part of your overall marketing plan.
Free search engine submissions
Most search engines provide a way to invite their software to visit your site and be added to their search database. Look near the bottom of search engines' pages for a link called "Add URL" or "Add your site". There's no guarantee you will be listed, but it's a good measure to at least ask.
Paid directory listings
A listing in the huge Yahoo categorized directory of websites can drive a substantial portion of the traffic to your site.
Pay-per-click advertising
There are many services for targeted pay-per-click advertising, in which you bid against your competitors for traffic generated by visitor searches for specific terms and phrases. Google AdWords is one of them. While the actual ROI is up for debate, this can be a valuable way to draw attention to your website for either Brand Awareness or a special, short-term offering. If you choose this route, it is very important that you have a way to measure whether or not your campaign (and money) is actually providing you the results you want.
Relevant Content
The most important thing you can do to help promote your website's popularity is to provide content that is useful and interesting to visitors. If you have expertise regarding your industry, sharing it with the world in the form of white papers or articles is a good way to make your site more useful to visitors.
Link trades
Search engines can't find your website if there are no links to it.
Some search engines, most notably Google, consider the number of links from other sites to yours as a factor in determining search result relevancy. Asking your distributors, suppliers, partners, and other contacts to link to your site is one way of increasing your "link popularity".
"Freshness"
Adding new and updated content can turn one-time visitors into regular visitors.
E-mail signature
The simple step of adding your clickable website address to your email signature can entice curious recipients of your messages to visit your site. This is just one more way of providing an "on-ramp" to your website -- the more the better!
Offline channels
Your website address should most certainly be on your business cards, corporate stationary, and all your print advertising. Website marketing should be an integrated part of your overall marketing plan.
Free search engine submissions
Most search engines provide a way to invite their software to visit your site and be added to their search database. Look near the bottom of search engines' pages for a link called "Add URL" or "Add your site". There's no guarantee you will be listed, but it's a good measure to at least ask.
Paid directory listings
A listing in the huge Yahoo categorized directory of websites can drive a substantial portion of the traffic to your site.
Pay-per-click advertising
There are many services for targeted pay-per-click advertising, in which you bid against your competitors for traffic generated by visitor searches for specific terms and phrases. Google AdWords is one of them. While the actual ROI is up for debate, this can be a valuable way to draw attention to your website for either Brand Awareness or a special, short-term offering. If you choose this route, it is very important that you have a way to measure whether or not your campaign (and money) is actually providing you the results you want.
If you would like to find out more on how to get your site promoted and listed with major search engines contact [email protected] or call the Inet7 Support Team at 1-877-414-6387 Ext. 1 and we would be happy to make further recommenations.
